Towers Main, the landmark inner-Joburg mixed-use redevelopment, has taken home a duo of coveted SAPOA (South African Property Owners Association) Property Development Awards for Innovative Excellence 2020. Towers Main was co-developed by Atterbury and Ithemba Property.
The SAPOA awards were announced online to honour outstanding contributions to South Africa’s built environment. They celebrate exceptional design quality and honour developments with positive impacts on our cities and towns. Atterbury has been a regular recipient of these prestigious accolades over its 27 years of delivering excellence in property development, investment and asset management in South Africa and internationally.
Atterbury’s co-development with Ithemba Property of Towers Main in the Johannesburg CBD was named the winner in the mixed-use category of the 2020 SAPOA Awards. Towers Main also won the prestigious overall transformation award.
Towers Main is the redevelopment of a mothballed 30 storey 1970s building in the Joburg CBD, which has resulted in a mixed-use development that features affordable residential units, banking offices for ABSA, and activated lobbies complete with a coffee shop for residents and office tenants. There is also a public art gallery, creche and piazza with bleachers overlooking the ABSA precinct.
The development by Atterbury and Ithemba Property created nine prestigious office levels and 19 residential floors with studio, one- and two-bedroom apartments. The clubhouse on level 15 boasts a business centre, gym and children’s play area, all with breath-taking views of the city. The building has been visually transformed externally, with the painted façade’s vortex pattern adding an exciting vibrancy to the city’s skyline.
The vision behind the redevelopment, which has extended the lifespan of this landmark building - one of the ten tallest on the Joburg skyline - was to create an inclusive and multifunctional neighbourhood in keeping with new urban trends.
Towers Main was developed for Divercity Urban Property Fund. The substantial investment in inner Joburg has furthered Divercity’s purpose to renew and re-energise South Africa’s urban centres by developing unique inner-city precincts. Divercity’s key shareholders and stakeholders are Atterbury Property and Ithemba Group Investments, and its cornerstone investors are RMH Property and Nedbank Property Partners.
Armond Boshoff, CEO of Atterbury South Africa, says: “Towers Main was designed to change lives for the better, and we are thrilled that SAPOA has recognised its transformational impacts. It has brought new life back into the Johannesburg CBD, enabling people to live closer to where they work and helping them save precious time and a fortune in transport costs. It contributes to addressing the city’s housing backlog and gives people all the amenities that they need and want to enjoy quality of life. Winning these awards from SAPOA is indeed a great honour. It is a testament to the exceptional quality of the team we have at Atterbury and the distinctly successful developments we deliver.”
